04 / Fragrance
What remains.
ToskovatInexcusable Evil
An olfactory story told through cold rain, scorched petals and intimate portraits. A quiet typographic system connects the images.
Give an unconventional fragrance an emotionally coherent world and an identifiable visual language.
Niche-fragrance explorers interested in atmosphere, unusual scent narratives and emotional associations.
The scent is a lingering trace. Wet stone, scorched petals and human contact become recurring motifs across the campaign.
ONE STORY.
EVERY FORMAT.
Stories and static Reels covers, shown as individual creatives.
Hover to explore; click for a closer look.
TEXTURE BECOMES MEMORY.
Water on glass and fragrance on skin make the invisible tangible. The restrained softness of the photographs contrasts with crisp typography.
FROM MOOD
TO PRODUCT.
Supporting gallery images that connect the campaign
with a closer look at the product.
DESIGN
DECISIONS.
Visual language
Cold daylight after rain; readable shadows. Side light reveals wet glass and skin. Burgundy petals connect the series.
Product consistency
Preserve the supplied logo and bottle. Keep human contact intimate and understated.
Composition
Alternate airy scenes and tactile close-ups. Upright Inter with −3% tracking, quiet copy areas, a consistent logo position and dark rounded CTAs.
CAMPAIGN PALETTE
- CHARCOAL
#0E141A - BURGUNDY
#5C2138 - COOL ROSE
#A84F6E - IVORY
#F2F2EB
CAMPAIGN TYPOGRAPHY
Inter Regular / Medium · Tracking −3%
WHAT REMAINS.
WHAT I’D TEST.
Compare emotional, memory-led copy with a fragrance-note-led approach using the same audience and placement. Measure visits to the product page before drawing conclusions about purchase intent.
Your daily weave.