01 / Fashion
Your daily weave.
Dragon DiffusionSanta Croce Big
The handwoven leather becomes a visual signature: an everyday bag translated into a tactile system across advertising, editorial and digital design.
Make the Santa Croce silhouette and its woven material recognisable, then give interested viewers a clear route to the product.
Style-led shoppers who notice material, silhouette and the details of a bag.
The weave is the campaign system. Enlarged texture, an asymmetric layout and an everyday companion tell the same material story.
ONE STORY.
EVERY FORMAT.
Stories and static Reels covers, shown as individual creatives.
Hover to explore; click for a closer look.
OVER. UNDER. BY HAND.
The leather macro becomes both a product detail and a graphic device, connecting social creative with the wider campaign.
THE NEXT
TOUCHPOINT.
A dedicated campaign landing page.
Desktop composition and a considered mobile layout.
THE CAMPAIGN,
IN THE INBOX.
One clear product story and a consistent action.
Designed for desktop and mobile reading.
AN IDEA
AT A GLANCE.
A single visual, a clear headline and a recognisable product. The campaign translated for an awareness placement.
THE WEAVE
IS THE SIGNATURE.
The product silhouette and tactile material become the centre of an editorial composition.
DESIGN
DECISIONS.
Visual language
Editorial movement and natural gestures. Close-ups of weave, touch and silhouette. Forest green, warm stone and soft daylight keep the material central.
Product consistency
Preserve the bag dimensions and silhouette. Keep weave structure, colour and model identity consistent across the campaign.
Composition
Strong type and cropped weave motifs. Combine product detail with editorial imagery. Use one consistent Shop now action.
CAMPAIGN PALETTE
- FOREST
#102D23 - STONE
#C6BCAC - PAPER
#FFFDFD - BLACK
#000000
CAMPAIGN TYPOGRAPHY
Arimo Bold / Asap Regular
YOUR DAILY WEAVE.
WHAT I’D TEST.
Compare portrait-led and product-led ads with the same headline, CTA, audience and offer. Evaluate landing-page views and outbound CTR, then purchase completion when data is sufficient.
Prismatic dream.