03 / Beauty
Say it in red.
M·A·CRuby Woo
Ruby Woo becomes a personal signature through direct-flash portraits, backstage energy and tactile colour studies.
Build a recognisable campaign around one iconic red, connecting attitude with the product.
Beauty shoppers drawn to expressive colour and a distinctive personal style.
One shade becomes a signature. Portraits establish the attitude; macro images bring the shade and texture close.
ONE STORY.
EVERY FORMAT.
Stories and static Reels covers, shown as individual creatives.
Hover to explore; click for a closer look.
COLOUR, UP CLOSE.
A lip macro and a backstage product moment turn the same red into two complementary stories.
FROM MOOD
TO PRODUCT.
Supporting gallery images that connect the campaign
with a closer look at the product.
DESIGN
DECISIONS.
Visual language
Direct flash and backstage styling. Visible skin texture and imperfect gestures. Beauty portraits alternate with product shots and extreme macro.
Product consistency
Match the lipstick reference in every frame. Keep skin and lips believable. Preserve the pack and product identity.
Composition
Tight headline stacks and strong contrast. One focal point per creative; copy stays clear of the lips and product.
CAMPAIGN PALETTE
- CAMPAIGN RED
#C91D2A - INK
#101010 - PAPER
#F9F8F5
CAMPAIGN TYPOGRAPHY
Anton / Inter
SAY IT IN RED.
WHAT I’D TEST.
Compare a product-led ad with a portrait-led ad, keeping the audience, offer and CTA consistent. Evaluate outbound click-through and landing-page visits; assess purchases only with sufficient tracking and data.
What remains.